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Category Archive for: ‘Guest post’

Teens and Teena

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I’ve never seen my career ambitions ending with a marriage or, as some of my friends call it, a “MRS …

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An industry “zAPPed”: the state of board games today

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Last spring, I was given the most unique assignment in my graduate school education:  visit the Hasbro board game factory …

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Marketing Moments: Creating Kash, Creating Culture

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It was the summer of 2008 and my partner Sissy Estes and I were working on new ideas for our …

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The making of Labor Day

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Labor Day, in its origins a nineteenth-century celebration of the dignity of work, swiftly evolved into today’s pleasant pause at …

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Playing the American dream: race, class, and opportunity in business board games

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In the 1984 pilot episode of The Cosby Show, Bill Cosby’s Cliff Huxtable lectures his son Theo about his poor …

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Inventing the Game of Life

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How do you become successful as a toy inventor? Reuben Klamer, who developed the 1960 Game of Life, suggests inspiration, …

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Seeing artistry in Alfred Bloomingdale’s cartoon collection

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The four years I’ve worked in the National Numismatic Collection, I’ve admired a set of quirky cartoons that adorned the …

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A tour through storage brings an innovator to light

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Robert Cornelius struck a casual pose as he looked into the bright sunlight and took a picture of himself. In …

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Marketing Moments: The Gecko and GEICO

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Ten years ago GEICO wasn’t nearly the household name it is today. In fact, many consumers had a hard time …

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“With a click and a flash”: Creating an advertisment for Butter Krust bread

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  Marlon Gardley remembers the photo shoot for Butter Krust Ad in 1963. My older brothers Bubba and Carl kidded …

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