Teens and Teena
I’ve never seen my career ambitions ending with a marriage or, as some of my friends call it, a “MRS …
Read MoreAn industry “zAPPed”: the state of board games today
Last spring, I was given the most unique assignment in my graduate school education: visit the Hasbro board game factory …
Read MoreMarketing Moments: Creating Kash, Creating Culture
It was the summer of 2008 and my partner Sissy Estes and I were working on new ideas for our …
Read MoreThe making of Labor Day
Labor Day, in its origins a nineteenth-century celebration of the dignity of work, swiftly evolved into today’s pleasant pause at …
Read MorePlaying the American dream: race, class, and opportunity in business board games
In the 1984 pilot episode of The Cosby Show, Bill Cosby’s Cliff Huxtable lectures his son Theo about his poor …
Read MoreInventing the Game of Life
How do you become successful as a toy inventor? Reuben Klamer, who developed the 1960 Game of Life, suggests inspiration, …
Read MoreSeeing artistry in Alfred Bloomingdale’s cartoon collection
The four years I’ve worked in the National Numismatic Collection, I’ve admired a set of quirky cartoons that adorned the …
Read MoreA tour through storage brings an innovator to light
Robert Cornelius struck a casual pose as he looked into the bright sunlight and took a picture of himself. In …
Read MoreMarketing Moments: The Gecko and GEICO
Ten years ago GEICO wasn’t nearly the household name it is today. In fact, many consumers had a hard time …
Read More“With a click and a flash”: Creating an advertisment for Butter Krust bread
Marlon Gardley remembers the photo shoot for Butter Krust Ad in 1963. My older brothers Bubba and Carl kidded …
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