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DeKalb Sign, about 1990

 

In the early 1900s, hybrid seed (a cross between two or more natural varieties) was a revolutionary concept, but farmers had to be convinced to buy seed rather than save seed from the previous year’s harvest. In 1936 DeKalb introduced the winged ear logo and a clever ad campaign. Called a “mortgage lifter” the hybrid seed promised to produce such bountiful corn harvests that farmer’s debts would fly away.

 

 

 

 

Other advertisements from Marketing Moments…

  • Vegasbaby1

    My mom designed the flying ear of corn logo.  She worked at DeKalb Ag in the advertising department.

    • http://www.facebook.com/sheila.lemke Sheila Lemke

      thats awsome (Vegasbaby1) my great grandfather used to sell and use dekalb seed corn ive got about 100 particle board signs and 2 tin signs and probly many more to find

  • http://www.facebook.com/profile.php?id=100001560237824 Tyler Stuart

    thats awsome (Vegasbaby1) my greatgrandpa used to sell and use DEKALB seed corn ive got about 100 particle board signs and 4 tin signs and probly many more to find.

  • Mark_anderson

    Interesting. I’m doing some research because a friend of mine said his grandfather designed the logo. It was selected in a design competition in Des Moines.