Westinghouse Refrigerator Point of Purchase Display, 1950s

This life size Westinghouse point of purchase display advertised the new found freedom provided by the automatic “frost- free” refrigerator in the kitchen.   Marketers stressed that the machine was “femineered”   by home economists to address the needs of the modern housewife:  work saving devices such as the automatic defroster, better compartmentalized storage and opportunities to preserve more food in an economical way.  Coming in many colors, shapes, and materials, the consumer now reveled in choice.







Other objects in the consumer marketplace…